Dawn Takes the (Rubber) Gloves Off in New Campaign

Dawn Takes the (Rubber) Gloves Off in New Campaign

Dawn is dishing out some criticism at its competitors in a new campaign. The Procter & Gamble-owned dish care brand launches new digital creative this week touting the product as more powerful than two bottles of a rival, nonconcentrated product.

Published Jul 28, 2010.
Read more: BrandWeek

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